Brighter Branding
Branding for the Average Propeller Head

Start learning the practical, tactical way to brand your company or product. Even if you did not study marketing at college. Especially if you are not a dummy. Don't be misled by expensive consultants or agencies. Find out how to really create the experience that builds the brand. Here are proven methods and roadmaps to follow that are not about marketing imagery or consumer theory at big giants. Learn what a brand really is, and quickly motivate the whole company.

Roll up your sleeves and get this done...so you can get back to running the business. Read it on the plane or train, or print it all out. A fun read that will pay for itself the first day a couple of times over.

Spreadsheet Marketing
Planning for Success V3.0

Spreadsheets are not just for accountants. They make powerful tracking, checking, recording tools. All the checklists you need for basic marketing campaigns, with complete trade show, product, P.R., advertising, marketing plans and budgets. Plus all the forms for administering sales, from expenses and commission reports to forecasts, quotes, pricing, inventory and lead tracking, etc.

You couldn't make and debug any of these for the time and money the whole set costs. Includes books, notes, hints, sample spreadsheets and complete collection of ready-to-use Excel spreadsheets.

Bonus: All the telephone area codes so your salesmen have no excuses. International country codes and metric conversion calculator too.

Now with FREE Supplement:
Professional Creative Name Generation Tricks

Brighter Names
Naming for the Average Propeller Head V2.0

The days of using a dictionary and a fat pencil to come up with a company or product name are long gone. Over 200,000 trademark registrations a year are filed each year in the USA alone. And there are already millions of companies registered.

So how do you find a new name, with the right marketing image, that is legally clean? Scratch your head for a year, pay a naming consultant, or use this book and you too can run a project like the pros. It won't give you a dumb name list. Rather a professional procees, with all the steps and worksheets, to run a big project for a major corporation, or a small one for a sole proprietor.

A process proven for many years by professional agencies is all yours as soon as you down load this book and worksheets.