Brighter SEO
Organic Search Engine Optimization

Start learning all the key concepts of what anyone can do to improve their search engine rankings. Will you be on page 1 or 2 of a Google or Yahoo search, or will you be lost way down in the noise? It is not accidental where you end up. You do not need to pay an offshore team to jigger the system -in fact that may now be a negative. This guide takes a step by step building block approach to creating your search engine pyramid. See how each piece is key, even though that might not be so obvious.

No dirty tricks, no behind the scenes shannigans. Just the proper way the web was meant to work and the way Google finds and ranks you, coupled with what are good marketing practices anyway. No need to be a programmer or web designer, but do be careful what they are doing to your site if you are not watching.

The exact same practical advice on which Athol built two businesses by using these low cost (almost free)lead generation techniques.

Authors: Athol M. Foden and Ben R. Foden

How Kelvyn Got His Name
Book 1 - The Chimona Chronicles

The story of how the Lake Okanagan critters come to life. A great story for early readers - 75 pages with illustrations. A lovely story that is also educational, showing kids how decisions are made, how to get advice and help, how to organize a meeting and have fun with names and places too. A fun kid's book about naming.

Parents, you will love it too. At least the first few times! Involve the younger ones through the characters and the illustrations when you read to them. Help them with the locations and glossary of new words. Load it on your laptop for the next roadtrip, then surprise the younglings when they get restless.

Author: Rosie Reay
Ilustrator: Candice McMullan

Download your own copy right away.

Requires Acrobat Reader

Emergency Golf
How to survive your first rounds of golf

A very basic primer for those who have never played before

The ideal last minute "crib sheet" for those about to play golf at short notice - when they have never played before. When you don't have time for lessons. When you don't want to look like a fool. When you don't want to offend your playing partners.

Load this on your laptop and read it before you get to the sales meeting, the conference, the family reunion, the charity event or simply a round with your favorite Uncle or Aunt. It may not teach you a lot of golf, but at least you will be more comfortable, have more fun, and not have that big-eyed lost look on your face around the clubhouse and course.

If only someone had told me these hints before I made such a fool of myself!

Author: Athol M. Foden (the world's former worst beginner)

Now with FREE Supplement:
Professional Creative Name Generation Tricks

Brighter Names
Naming for the Average Propeller Head V2.0

The days of using a dictionary and a fat pencil to come up with a company or product name are long gone. Over 200,000 trademark registrations a year are filed each year in the USA alone. And there are already millions of companies registered.

So how do you find a new name, with the right marketing image, that is legally clean? Scratch your head for a year, pay a naming consultant, or use this book and you too can run a project like the pros. It won't give you a dumb name list. Rather a professional procees, with all the steps and worksheets, to run a big project for a major corporation, or a small one for a sole proprietor.

A process proven for many years by professional agencies is all yours as soon as you down load this book and worksheets.

Author: Athol M. Foden

Brighter Branding
Branding for the Average Propeller Head

Start learning the practical, tactical way to brand your company or product. Even if you did not study marketing at college. Especially if you are not a dummy. Don't be misled by expensive consultants or agencies. Find out how to really create the experience that builds the brand. Here are proven methods and roadmaps to follow that are not about marketing imagery or consumer theory at big giants. Learn what a brand really is, and quickly motivate the whole company.

Roll up your sleeves and get this done...so you can get back to running the business. Read it on the plane or train, or print it all out. A fun read that will pay for itself the first day a couple of times over.

Author: Athol M. Foden

Spreadsheet Marketing
Planning for Success V3.0

Spreadsheets are not just for accountants. They make powerful tracking, checking, recording tools. All the checklists you need for basic marketing campaigns, with complete trade show, product, P.R., advertising, marketing plans and budgets. Plus all the forms for administering sales, from expenses and commission reports to forecasts, quotes, pricing, inventory and lead tracking, etc.

You couldn't make and debug any of these for the time and money the whole set costs. Includes books, notes, hints, sample spreadsheets and complete collection of ready-to-use Excel spreadsheets.

Bonus: All the telephone area codes so your salesmen have no excuses. International country codes and metric conversion calculator too.

Author: Athol M. Foden