July 2006: Foden Press Announces V2.0 of Brighter Names - Naming for the Average Propeller Head. This edition of the eBook includes a Free supplement titled Professional Creative Naming Tricks.

March 2004: Foden Press Announces Brighter Names - Naming for the Average Propeller Head

Athol Foden and Brighter Naming featured in Business Week's Small Business Section. Jan 2004.
See Karen Klein's article: The Game of the Name.

See Athol's artice in the March 3 issue of Marketing News published by the AMA:
Customer-focused efforts require listening on Page 56. Sub-titled by their editor: Do you hear what I hear?

Athol featured in Business 2.0. Click here for article, but you will have to get a back issue to see his photographs.

Also featured in the SJ Mercury News. Please see Loretta Green's July 8th column.

To be heard, you have to be different from the herd! See Athol's column (after being edited down) in Silicon Valley Business Ink.

NEWS RELEASES:

July 25th, 2006 - Brighter Names V2.0 with creative supplement announced

March 30th, 2004 - Brighter Names Announced

May 19th, 2003 - Brighter Branding Announced