Foden Press Bear

aka Lamp Bear

We were working off the theme of soft light publishing and nature for this inspiration.

Branding Bear

Notice the BB sneakers!

Ready for action with results in the Brighter Branding book.

Running Bear

Notice the spreadsheets flying, but he still has his branding bear sneakers on. He is always planning for success with Spreadsheet Marketing.

Idea Bear

aka Naming Bear.. just the head.. as that is all a name is for a brand.

He keeps the Brighter Names book interesting.

Computer Bear

Our editor insisted it had to be a squirrel on the shoulder...because of what she saw in our garden.

He is writing another Dear Boss, Sincerely Your Mareketing Manager letter.

Sales Bear

He hasn't appeared in or on a book yet...hence no initials on his sneakers... but many have said how he personifies Athol Foden.

Prof. Bear

Athol Foden has been a popular lecturer at U.C. Extension for many years, and also a good public speaker. But this bear is not yet published other than on websites.

And how he started life before he cleaned up his act!

Golf Bear

Soon to appear on the cover of the Emergency Golf Book.

Referee Bear

All work and no play makes a bear fat...but not useless.

Originally targeted for an interactive title The Sport of Soccer Refereeing - which will probably never be completed now.

Reporter Bear

Mr. P.R. himself...so far just used in courses and newsrooms on websites. Still coming into full focus.