Is it safe to talk branding again?
Can we use the word correctly this time?
During the .com boom, the word brand was highly misused:
- PR professionals wrote branding books on how PR was branding
- Advertising agencies said it was all about advertising
- Graphics designers said they were branding because they were making pretty logos and brochures
- Direct mailers said it was about direct one to one marketing
- Trade shows said it was about engaging clients at the booth
- And venture capitalists corrupted a lot of their investments into throwing millions of dollars at trying to buy quick branding
But branding has not gone away. It is a natural human effect of an impression on the brain of the customer and marketplace. If you don't manage your brand, your customers or competitors will. And you may be losing out on a great opportunity.
It is not about money, it is about consistency throughout your organization. While six of the just announced top ten brands in the world are technology companies, you only need to focus on your world.
See Back Cover
Now in print, eBook and Kindle formats.
you are not a dummy, but were too busy studying science
or engineering or finance to cover branding in college,
here is the practical, tactical cookbook to get you up
to speed fast that is based on good sound, simple to understand
are many books on branding for the experts, usually based
on the big consumer brands. This book is for the educated
person, enterpreneur, graphics designer or marketeer who
never studied the subject in college.
is for those who just want to learn quickly how to get
their strategic and tactical brand plan right and then get on with their business.
And spend little, or nothing, on advertising.
must-read cook book for every new product or marketing manager in
small and medium size businesses - especially in technology
Ideal for the CEO who does not have a marketing background. Load it on your laptop and read on the plane - and or get a print version and keep it handy as a reference.
SPECIAL OFFER: Buy your print or eBook copy of Brighter Branding direct from Foden Press by the end of May 2011 and select any other s title for FREE!
(To Collect: Email your proof of purchase receipt with title you have selected)
Other Business Titles
Children's Early Readers (that parents and grandparents adore). Set in real locations in Canada with supporting websites for character personas and new word explanations. Available in print, ebook and Kindle editions.
to do it. By people who have done it.
Your full service international naming agency.
Fast, experienced, affordable.
Worldwide trademark clearances.
Affordable, professional copy-writing and editing.
Blogging, newsletters and web copy - including site creation.
Business and Professional. Consumer Children, Family and Entertainment Specialties.
Full social media marketing. Canada and USA.
European-based marketing communications.
Writing, advertising, PR, blogs, copywriting and editing.
Business, healthcare, expats, travel and consumer
Full social media marketing. Spain, UK and beyond.
Taking a big crowd to an offsite with golf? Get all the beginners a copy of this little book so they don't embarass themselves too much.
Before you take a lesson. Before you buy any clubs. Before you get frustrated and angry.
By the world's (former) worst beginner.