Names - Naming for the Average Propeller Head
30th, 2004. Silicon Valley, CA: Foden Press today announced
the release of Athol Foden's latest book "Brighter Names - Naming
for the Average Propeller Head." Specifically targeted at people
who are struggling to come up with a new name, that is legally
clean, and embodies the right marketing image, this book lays
out the complete process professional namers use to create names
and get management convergence.
it becomes harder to name your company, product or service. After
all, the need for names is growing at a much faster rate than
the English language. Plus people are becoming more vigilant at
protecting and using their trademarks because more of them now
realize the value in their intellectual property. So it is not
just enough to find a name. Someone to do all the search groundwork
to ensure you really can own it clear and free from any legal
challenges or market confusion.
of using a pencil and fat dictionary to come up with names are
long gone," said Athol Foden. "This book will let the small guy
have the same methodology knowledge as the professionals. Plus
it will serve founders and internal project managers in companies
of all sizes who don't have any budgets for outside agencies."
is the president of Brighter Naming (www.BrighterNaming.com)
as well as a popular marketing lecturer for U.C. Extension in
Silicon Valley. Many years ago he turned his fascination with
names and languages into a professional career in this specific
Silicon Valley, Foden Press is an independent publisher of books
and articles that meet their criterion of How to do it. By
people who have done it. They may be reached at www.FodenPress.com or 650-704-8181.