Discover: Brands are promises - not name or logos or words or taglines or strategies.
Analyze: Quickly find your brand values and position. Simple discovery
methodologies any team can implement.
Implement: Why branding permeates all your company, customers and
partners and how to easily enforce it.
Strategy: Branding is not your business plan, mission or values.
So how do you grow its value?
Protect: From the service department to manufacturing and accounting,
to all of engineering and marketing, it is easy to grow
your brand if you inspire and lead (and understand yourself).
or Services: Branding through product design and actions,
not marketing dollars.
Methodologies: Based on the experienced practices of good consultants.
Now you don't have to pay them a lot of money to tell
you all of this.
Suitability: For every manager in the company, even if their propeller
head normally spins to a different tune. An easy read
that is practical and down to earth.
Unsuitable: Not for big consumer giants with their own megabrands
and very experienced brand marketing professionals.
Caution: May offend some of your creative agencies - because it
involves the whole company not just one rah rah department
or campaign. And it certainly is not about spending more