Brighter Branding primer introduction overview ebook

Find out how your brand is the golden thread that runs through all your departments and marketing decisions.

When formatted for standard 8.5 x 11 paper, this book runs to 100 pages. Includes all necessary worksheets, diagrams and checklists too. A complete stand-alone, professionally researched and developed practical eBook based on real world experience. Not simply a teaser that leads you to other products!

Load it onto your laptop today.
Read it on the plane and keep it handy as the brandmeister's guide.

Complete Index

1. The Golden Thread

2. Brand Values

3. The Brand Name

4. The Brand Identity

5. Brand Personality

6. Taglines and Slogans

7. Brand Touch Points

8. Branding through Product Design

9. The Complete Product

10. Employee Branding

11. Bringing Your Brand to Life

12. Creating Brand Experiences

13. Sub-Brands and Master Brands

14. Branding Components and Embedded Products

15. Online Branding

16. Service Branding

17. Niche Product Branding

18. Having Some Fun with Your Brand

19. Branding for Very Small Companies

20. Brand Management and Integrated Marketing

Appendix A: Sample Brand Personality

Appendix B: Customer's Bill of Rights

Serious chapters for a serious company branding plan.
But all written in a light-hearted and easy-to-read style.

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About the Author

Overview

How to do it. By people who have done it.