Foden came to the San Francisco Bay area many years ago as a field
support engineer while attempting to work his way around the world.
After his next onward job fell through, he eventually migrated
down the peninsula to Silicon Valley where he found many kindred
spirit propeller heads, even as his own career evolved more into
a technical sales and marketing role.
was a very successful product manager because he always understood
the technology (mostly because he was still hacking on it when
no one was watching), had a bias towards the customers because
of his sales experience, and was blessed with a natural gift for
communicating messages clearly and succinctly. An entertaining
public speaker, and for many years a popular marketing lecturer for U.C. Extension
in Silicon Valley, Athol gets plenty of first hand feedback and
practice in advising propeller heads who are trying to grasp marketing
seeking new creative endeavors, Athol has become fascinated with
the science and psychology of marketing and dealing with influencers
in all developer and sales roles. His own career has thus evolved
into branding and marketing consulting and development, and he
has made his hobby (a long fascination with names) into a business.
In 1992 he co-founded NameTrade. When it was merged into Cintara
he became their V.P. Branding before leaving to pursue some consumer
marketing for a change.
In 2002 he started Brighter
Naming, perhaps the only naming agency in the world
headed by someone with two computer science degrees. This agency
has grown to encompass a lot more than high-tech startups and their products, including
biotech, travel, retail, consumer, fashion, services, telecom, properties,
pharmaceuticals and many other fields.
M. Foden is the author of numerous naming, branding, marketing
and trademark articles. Please see www.BrighterNaming.com - where he is also the chief name critic.
Follow his naming blog: www.nameawards.com where he rants and raves, or cheers and jeers, about all current naming issues.
need to manually type this address into your email program)
Titles by Athol include:
Brighter SEO - Organic Search Engine Optimization
Brighter Branding - Branding for the Average Propeller Head
Brighter Names - Naming for the Average Propeller Head
Spreadsheet Marketing - Planning for Success
Emergency Golf - How to Survive Your First Rounds